From our very first email exchange, it was clear Luisa Raimondi is an incredibly passionate and professional photographer.
To promote her work as a photographer to English speakers, she realised how important it was to have her website translated into English. For her multilingual digital “shopfront” she knew she wanted to work with a professional and was put in touch with me thanks to a client of hers who is also a fellow translator.
Her voice and personality are key to her brand, and are part of the reason why so many people choose her to take their photos. It was really important to maintain her unique voice in the English version of the website. Of course, without losing sight of the importance of having a clear, precise and natural-sounding text in English.
This project led me to reflect on the similarities between the work of a translator and that of a photographer. A photographer focuses their lens on the person or scene, and the translator on the words to translate, both remaining hidden yet essential, yet in both cases you inevitably inject a bit of yourself into your work. In fact, I believe that it is precisely this creativity and personality that bring translations and photography to life.
One thing is for sure, it has been a huge honour for me to translate the unique and passionate words of Luisa into English. What’s more, I enjoyed being whisked away on many fairy-tale adventures when translating the Love Stories in her blog.
Thank you Luisa!
As you may have already guessed, I get a real buzz out of working with people who are passionate about what they do, and this was definitely the case with this website translation. These texts transported me to the sun-kissed olive groves of the Antico Podere Cavozzoli in Tuscany and it was a real honour to be involved in carefully crafting a translation in which this family’s passion, skill and dedication really shone!
The detailed product descriptions for their olive oils are testimony to the care and attention they put into their work, and I really enjoyed carrying out extensive research to make sure everything was spot on.
This translation was a great opportunity to combine my areas of specialisation of food and tourism, especially for the part of the website that talks about their tasty initiative of olive oil tourism, or ‘Oleotourism’. Sounds intriguing? Why not mosey on over to their website and see what it’s all about! You can find it at www.poderecavozzoli.it
If you have a similar translation project or need some sparkling website texts written from scratch just for you, drop me a line and let’s have a chat.
A short and sweet project translating the voiceover texts to accompany a promotional video for a hotel in Turin.
This project took me a journey back to this wonderful city which I had the opportunity of exploring on numerous occasions while living in Piedmont.
Wow, this project was so much fun. It certainly got my creative juices flowing and my feet itching to be rammed into my ski boots and get whooshing down the slopes!
The website was part of an overall rebranding project for a ski resort which included the design of a great new logo.
The translation itself was varied and never dull. As with most website texts, parts of it required transcreation, looking at the essence of the message and finding a creative and impactive way to get people excited about everything the resort has to offer. Other parts needed an approach which focused more on accuracy and clarity, with important details about skipasses, rates, etc.
This project enabled to make the most of my passion for skiing and everything mountain-related. My knowledge of the relevant terminology and my experience with tourism texts gave me a head start in crafting enticing and functional texts for the English version of this website.
Why not check out the website – just click here!
I love working with people who are super passionate about what they do. Which is why I was really excited that Andrea Mantelli asked me to translate his website. I had done other projects for him in the past and it was an honour to be part of this new enterprise of his.
The Lanzo Trekking website communicates Andrea’s passion for inclusive tourism with details of guided walks and excursions suitable for people of all ages and with varying health conditions. Lanzo Trekking aims to provide experiences which go beyond walking, connecting people to various aspects of the local area, including history, flora, fauna and the mountain culture in general.
This was a two-part book with a practical guide to walking a new route across Crete based on the E4 footpath as well as a travelogue by the author describing his own experience of walking the route. This project involved extensive research into the geographical and historical references as well as precision and clarity for the walking instructions. The author’s unique writing style had to be respected whilst ensuring coherence and fluidity in the translation. Overall a really exciting and rewarding project.
I collaborated with this Italian-English online magazine by translating a few of their articles into English. These translations called for a clear understanding of climbing terminology in addition to familiarity with the style and tone of communications in the mountaineering world.
This organisation needed website texts which were clear and engaging whilst remaining true to their guiding philosophy. I also translated a selection of proposals for excursions with relevant information about necessary equipment, what to expect from the experience and an insight into the historical and cultural background to each route.
Video Valli di Lanzo – A series of informative and promotional videos describing the historical and natural features of specific walking routes in the Lanzo Valleys near Turin. The project involved the translation of voiceovers texts and the preparation of English-language subtitles. As well as being sensitive to the time restrictions for the voiceover and the subtitles, this project entailed detailed research to ensure a well-balanced approach to describing local places and legends. For more details, see the CAI Lanzo youtube channel.